Apoorva Singh (UX designer)
Apoorva Singh (UX designer)
ENGINEER by degree, DESIGNER by passion-best of both worlds.
Lushlocks: A Salon booking App
With user-centered approach, the goal was to create an intuitive interface for effortlessly booking salons with convenient slots as per your availability.
View case study
A UX overhaul of Furniture E-Commerce
Focus was to create a modern, intuitive interface for browsing, customizing, and buying furniture online.
View case study
Design Process
Since I'm currently building experience through personal projects, I treat each one like a real world problem.
01
Discover
I start by discovering my project on the internet, by looking at the reviews of users. I ask questions like-
Who is this for?
Do I also face the same problem?
Since I don't have access to real users, I use reviews and observations to simulate user research.
Define and Sketch
I create personas and define goals based on my research.
I sketch out ideas and also take inspirations from the designs and make a rough sketch out of it.
02
Design UI
I move into Figma and sometimes and sometimes not design wireframes. I then choose the color and typography and start designing the user interface.
03
Prototyping and Documenting
For projects, I create interactive prototypes and test them with friends, and use their feedback to improve my designs.
Every project ends with the documentation which i either do on notion or behance.
04
Design Process
Since I'm currently building experience through personal projects, I treat each one like a real world problem.
01
Discover
I start by discovering my project on the internet, by looking at the reviews of users. I ask questions like-
Who is this for?
Do I also face the same problem?
Since I don't have access to real users, I use reviews and observations to simulate user research.
Define and Sketch
I create personas and define goals based on my research.
I sketch out ideas and also take inspirations from the designs and make a rough sketch out of it.
02
Design UI
I move into Figma and sometimes and sometimes not design wireframes. I then choose the color and typography and start designing the user interface.
03
Prototyping and Documenting
For projects, I create interactive prototypes and test them with friends, and use their feedback to improve my designs.
Every project ends with the documentation which i either do on notion or behance.
04
Design Process
Since I'm currently building experience through personal projects, I treat each one like a real world problem.
01
Discover
I start by discovering my project on the internet, by looking at the reviews of users. I ask questions like- Who is this for?Do I also face the same problem?Since I don't have access to real users, I use reviews and observations to simulate user research.
Design UI
I move into Figma and sometimes and sometimes not design wireframes. I then choose the color and typography and start designing the user interface.
03
Define and Sketch
I create personas and define goals based on my research. I sketch out ideas and also take inspirations from the designs and make a rough sketch out of it.
02
Prototyping and Documenting
For projects, I create interactive prototypes and test them with friends, and use their feedback to improve my designs.Every project ends with the documentation which i either do on notion or behance.
04
Skills
UX Design
UI Design
WebsiteDesign
Design Systems
Front-End Development
Interaction Design
User Testing
UX Research
Leadership
Prototyping
Wireframing
Design Work
Design Work
UI/UX Intern
flash dynamics syndicate(Australia)
April 2025- Present
UI/UX Designer
Self-initiated
Self-initiated
Oct 2024- Present